Why Personal Branding Matters We live in a world where people can discover just about anyone online. If you search for a colleague’s name, you’ll probably find their LinkedIn profile or maybe something from years ago that they forgot to delete. That’s the reality of our digital age. Personal branding means taking control of how the world sees you. It’s not just about self-promotion. It’s also about showing what makes you unique, reliable, and worth noticing. Imagine you’re on a hiring panel, and you google a candidate. You notice they have a consistent and professional presence on social media, a…
